Irvine, CA ( Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, is excited to announce the opening of its new location in Temecula, California. Juice It Up!’s new Southern California location offers the brand’s functional fresh-squeezed raw juices, blended-to-order real fruit smoothies, handcrafted, nutrient-rich açaí and pitaya bowls and recently introduced Cold Pressed Bottled Juices. Both Temecula locations are operating under the ownership of former United States Marine, Willie Smith and co-franchisee Sidney Muldrow, of EON Brands, Inc., who also plan to open an additional location in San Diego within the next year.

“We are thrilled to open our newest Temecula location and to have the opportunity to bring the Juice It Up! experience to even more fans in the area,” said EON Brands Inc. franchisee, Willie Smith. “Since opening our first Juice It Up! location in Temecula a few years ago, we have taken great pride in providing our customers with delicious smoothies, raw juices and bowls that they can really feel good about. We have already received such great feedback from this new area of the community and we can’t wait to serve our guests for years to come.”Juice It Up! Opens Newest Southern California Location

All Juice It Up! products are designed to be both delicious and functional, meeting the nutritional wants and needs of guests at every level of health. Menu covers items include fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, nutrient-rich bowls loaded with superfruits Açaí and Pitaya and Cold Pressed Bottled Juices. With the recently-introduced Smoothie Bowls, as well as an expanded focus on the Bowl category, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh bananas, granola and a drizzle of honey. To supercharge any bowl or smoothie, Juice It Up! offers a “Make it Green” option by blending in raw kale and spinach to add an extra dose of fiber, vitamins and minerals, as well as the new option of topping their bowl with a variety of over a dozen ingredients, further capitalizing on the customization trend that has been spreading through the restaurant menu covers industry.

“At Juice It Up! we are passionate about giving back to those who have served to protect our country, and with our newest veteran-owned location now open in Temecula, we wanted to remind interested franchise candidates that some of our most successful franchises are owned by military veterans,” said Carol DeNembo, vice president of business development for Juice It Up! “We’ve seen our veteran franchise partners do incredibly well, and it’s clear that it’s due to the brand’s recipe for success and proven business model. As we expand our Inland Empire footprint, we are seeking partners with the same passion and integrity as our EON Brands, Inc. team, to bring the juicing lifestyle to their communities.”

With over 100 locations open or under development across California, New Mexico, Oregon, and Texas, Juice It Up! is currently awarding a variety of franchise opportunities including area development, single unit, and non-traditional store fronts such as college campuses, airports and gyms across all U.S. regions. With a franchisee-focused culture, Juice It Up! continues to attract highly-qualified new and existing franchise operators to grow with the brand. Ideal franchisees possess an entrepreneurial spirit and a creative local store marketing mindset, and are passionate about living a healthy lifestyle.

To learn more about the benefits of owning a Juice It Up! straight from current franchisees, watch and visit the company’s newly updated franchise website, for additional franchising details.

About Juice It Up!

Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With over 100 locations open or under development across California, New Mexico, Oregon, and Texas, the privately-owned company is showcasing a new restaurant design, a heavier focus on the growing demand for raw juice options and menu covers nyc refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! has been included in Franchise Times’ Next 300 Franchise Chains list three years in a row, named a 2017 “Best for Vets” Franchise by Military Times and ranked #270 on Entrepreneur Magazine’s 2017 Annual Franchise 500® List. For more information about becoming a Juice It Up! franchise partner, visit

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